THREE TOP MBA PROFESSORS – ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the ‘Big Boys’, The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world’s leading business schools. While travelling back from an economics conference together, they dropped into a shoe store in Maine and chatted to the staff – and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven’t done an MBA and an entertaining refresher for those who have.
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7.500 د.ك السعر الأصلي هو: 7.500 د.ك.5.000 د.كالسعر الحالي هو: 5.000 د.ك.
The Roadside MBA
4.750 د.ك
THREE TOP MBA PROFESSORS – ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the ‘Big Boys’, The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street and brings them to the High Street.
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ISBN: | 9781447286332 |
الصفحات: | 304 |
نوع الكتاب: | Hardbook |
تغليف الكتاب: | Paperback |
دار النشر: | Pan Macmillan Publishers |
دولة النشر: | United Kingdom |
المؤلف: | Paul Oyer , Scott Schaefer |
عام النشر: | 2015 |
التصنيف: | Age Group , Career Development , Educational , English Books , Finance , Self-Development , Teacher & Student |
معلومات إضافية
الوزن | 0.220 كيلوجرام |
---|---|
الأبعاد | 2 × 13.1 × 19.7 سنتيميتر |
دور النشر |
عن Pan Macmillan Publishers
Pan Macmillan Publishers is a global trade publishing company operating in over 70 countries, with imprints in the United States, Germany, the United Kingdom, Australia, South Africa, and India. Macmillan is a division of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany.
عن المؤلف
Paul Oyer is the Mary and Rankine Van Anda Entrepreneurial Professor, professor of economics, and senior associate dean for academic affairs at the Stanford University Graduate School of Business and the editor-in-chief of the Journal of Labor Economics. He lives in Stanford, CA.
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