MY CRAFT I make your website traffic profit When investing in digital marketing, you have limited time and a limited budget. There are endless possible moves you could make. My skill is in helping you find the right one. I offer a sound decision-making process on what to prioritise when it comes to your digital marketing. MY MODEL Attention, Interest, Desirem Action Let’s unpack AIDA: ATTENTION: What’s the best traffic source to get the attention of your market?SEO, Social, PR, Paid, Direct—which one(s) are right for you? INTEREST [1st website visit]: Now that they are on your website for the first time, can you increase their interest? DESIRE [repeat visits]: Is there a *legit* reason for people to return to your website multiple times? ACTION: Does traffic on your site convert to profit? Via leads / sales / brand top-of-mind-awareness? MY EXPERIENCE Profitable decisions need good judgment. Now good judgment comes from experience… and experience often comes from poor judgment. Let’s rewind I began working for agencies in LA, NYC & London. Then as a boutique marketing agency co-owner, I served clients like Marriott, The City of London Corporation & Harvard Business Review. And seven figure business owners looking to increase their market share. Now I strategise/execute for a maximum of three clients a month. Depth over width. ‘How To Get Your Website Noticed’ is my first book, published by Macmillan. A four-hour-read covering lessons from my first 25,000 hours. — I believe that the most valuable thing you can give someone is your attention. So I thank you for yours. Filip