Everything you need to know about writing for business – from working out the message you want to send, to understanding your audience.
As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade, or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do.
Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing. From choosing the most relevant type of communication to understanding the needs of your intended audience, and selecting the right layout and the most persuasive tone and style, this new guide will help you produce the most effective communications – whether that’s internal reports, business plans, day-to-day emails and team briefings, social media posts or slideshow presentations.
Practical, easy to read and jargon-free, the book contains step-by-step guidance and action points, top tips to bear in mind for the future, common mistakes and advice on how to avoid them, summaries of key points, and some resources links for those looking to improve their writing skills even further.