The COVID-19 pandemic has imposed a tough and highly competitive business environment. Millions of workers worldwide have lost their jobs, and many businesses have been forced to downsize, close shopfronts or develop new habits just to stay open. In a progressively connected world, this is a much-needed book for businesses that are pursuing survival, differentiation, growth and sustainability. Your customers need you now, more than ever, to truly understand how they think and act in this endlessly growing digital world.
Vicki Snowdon Founder, iEdit
Spotlight on social media content strategy.
A step-by-step guide to preparing a successful marketing plan. Overview of social media content creation and management tools.
Social Media and Marketing 4.0 in the 4 Industrial Revolution. Smart techniques for entrepreneurial marketing.
Social media trends beyond 2020.
Exclusive timeline for the evolving social media and the development
of Information and communications technology in 40 years.